Your SMS has been received, Mr. President!

2 days ago, Indonesian peoples were amazed by an SMS. It's not ordinary SMS. The message was not so amazing, rather 'basi' i thought, but the sender is unordinary, he's number one man in the country, Mr. SBY, the RI 1.
Here is the message: "Stop penyalahgunaan dan kejahatan Narkoba sekarang, Mari kita selamatkan dan bangun bangsa kita, menjadi bangsa yang sehat, cerdas dan maju." -- Sender: Presiden RI.
Hmm, some's smiling, some's laughing, some's humiliating, some's deleting, some's replying--although there were no response. It's quiet nice in our country history that Mr. President himself is trying to reach his peoples one by one thru SMS sent via all cellular provider. Nice try, he's trying to branding himself, in the phase of growth--after elected as president (if i may analogized him as a brand). Thus, in terms of copywriting, hmm still the same with mostly govt style, so formal, not so 'advertising'. May be one day the presidential institution need copywriter as one of the cabinet member, so the communication will be sounds better hahaha :)