Still Think You're Tough When You're Being Nursed? (1st retrospect)

Now, say, you’re an account handler. May be a junior one.
What’s on your mind when you’re given a brand in your hand?
Is it the undying dream of being given a damn famous global brand by your Account Director? It must feel great, doesn’t it? Some even call it a blessing.
Is it the passion to make your brands shine?
Like how soft-drink equals Coca Cola, how Nike became so outstanding, how Marlboro logo is everywhere you look. Or how Heineken is being drunk in every bar in the world, how proud people feel when they drive their Mercedes-Benz. Or perhaps, how sexy housewives can get, thanks to Wonderbra.

Now, these might be your next questions:
Who are the account handlers of those brands?
How do they boost up these brands in the cluttered market? Considering there are almost 7000 new information every day.

By now you may realize that they are good, damn good.
They don’t dream of getting huge brands, they make brands huge.
They’re not being nursed by the brands; they’re nursing the brands.
They put much effort for the brands.

Now, here’s a question for you:
Does your pride come from being nursed by a big brand or nursing a brand into a huge one?

Imagine this scenario:
Your Account Director gives you a hard to be nurtured brand new-brand, has yet believers, the competition is so cluttered, and with so many limitations you’re expected to deliver great communication that make the brand speaks louder and ended up as market leader?

Are you up for it? What would you do?

We’ll let you ponder upon these at home.

Ask yourself, what type of account handler are you?
Are you the type who always hopes and waits for a huge dream-brand to fall on your lap? Or, quite the contrary, one who’s smart enough to turn a small low-budget brand into a huge and successful one?

Does nursing a small brand give you more satisfaction than being nursed by a big brand?
If you prefer the later one, we’re sorry. The world is full of the lame kind and we’re not interested to waste our time talking to one.

But if you get your kick out of taking a challenging path, we think you’re the one.