Craftmanship in TV Commercials (Take a closer look at Cannes 2005)

Have you ever seen Honda "Grrr" version? Yep, it's a damn painstaking commercial craftmanship this year.
No wonder, it just garnered mountains of award such as:
Epica, 2004 for Automobiles
Epica, 2004 (Epica d'Or) for Film
Festival du Film Publicitaire de Méribel, 2004 (Soundtrack Cristal)
British Television Advertising Awards (BTAA), 2005 (Shortlist) for Vehicles
British Television Advertising Awards (BTAA), 2005 (Shortlist) for Best less than 90 sec TV commercial
British Television Advertising Awards (BTAA), 2005 (Shortlist) for Cinema commercials (TV adaptations)
Advertising Creative Circle Awards, 2005 (Gold) for Best TV Commercial
Advertising Creative Circle Awards, 2005 (Gold) for Best Cinema Commercial
Advertising Creative Circle Awards, 2005 (Gold) for Best Idea in 60 Seconds or Over
Advertising Creative Circle Awards, 2005 (Gold) for Best Use of Music
Advertising Creative Circle Awards, 2005 (Gold) for Best Use of Animation
Advertising Creative Circle Awards, 2005 (Platinum Honour)
British Television Advertising Awards (BTAA), 2005 (ITV Award) for Best Television Commercial
International Andy Awards, 2005 (GRANDY/Silver) for Automotive
D&AD Awards, 2005 (Gold Award) for TV & Cinema Advertising: TV Commercials/Individual over 60 sec.
D&AD Awards, 2005 (Silver Award) for TV & Cinema Advertising: Cinema Commercials/Individual
D&AD Awards, 2005 (Silver Award) for TV & Cinema Advertising Crafts: Art Direction
D&AD Awards, 2005 (Gold Award) for TV & Cinema Advertising Crafts: Use of Music
D&AD Awards, 2005 (Silver Award) for TV & Cinema Advertising Crafts: Animation
D&AD Awards, 2005 (Silver Award) for TV & Cinema Advertising Crafts: Direction
D&AD Awards, 2005 (Silver Award) for Integrated Communication: Integrated Advertising
Golden Award of Montreux, 2005 (Gold Medal) for Automotive
The One Show, 2005 (Gold) for Consumer TV: Over: 30 sec - Single - max. : 90 sec
The One Show, 2005 (Best of Show)
CLIO Awards, 2005 (Grand Clio)

Congratulations to all of the team from Wieden+Kennedy London, they put much effort to make the 'shit' (the so called jealousy expression) happened.
The idea behind is just so simple, how the unfriendly diesel engine being hated by the environment-nature and animals. Here it come the Honda Diesel engine that engineered as a friend of nature-environmental friendly.
But, when we take a closer look at the execution we can see how sweaty-bloody-tearsy they were.
They're smart enough to choose the style of execution, a new colorful animation style developed by Nexus Productions-a brand new hottest animation and special effects shop in UK.
Bar-none creativity meet advance client and also proper budget. Life shouldn't be this easy but Wieden+Kennedy did it.
Latest news, it nominated for best of show at Cannes Advertising Festival 2005.
Just wait and see or dare to bet? May be you can beat your CD this time, huh.

Want to see the ad? Come and see from my G4 or visit www.adforum.com and you can also vote it for winner of Cannes Advertising Festival 2005.