It's Not How Good You Are, It's How Good You Want To Be.

Last night my copywriter asked me to meet her acquaintance. She told me that he need help, he trapped in confusing situation--a dead end.
He's a common worker, typically Indonesian Gen-Y guy. What's wrong with his confusing things?
Advertising is his dream, but his destiny drove him to the field he didn't really love. He wanted to turn his life back, it's too late, once he said, "I need second opinion! I'm jealous of what my dream just being my colleagues' dream, i just wanted to be a copywriter."
He wanted to run out of his job now, has no courage coz of there's no such advertising job opportunity given, desperado.

What i suggested him are firstly ask for yourself and follow your heart, whether you're on the right track or not. There's no such a belated things to start something in life, eventhough tomorrow is end of your life.
Ask yourself how good you wanted to be, if you found out the answer and then the second, put it into action.

I shared to him so many thing as read from one damn great book i ever read.
The book is full of wisdom based on many issues the author met in his entire career years in advertising field.

Here is brief story of the book:

It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible.

The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects of modern life. This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this is a must!

He gives original and logical answers to everyday questions. Much of it appears obvious when you read it, but aren't all questions easy when you know the answers? Whether you are a school-leaver, self-employed or a managing director, this book is invaluable for everyone who aspires to succeed. Just as Sun Tzu's Art of War is read as a lesson in business strategy rather than fighting in a military sense, or Machiavelli's The Prince is written about government but is used as a guide to management, so this book uses the creative process of good advertising as a metaphor for business practice.

Paul Arden began his career in advertising at the age of 16. For 14 years he was Executive Creative Director at Saatchi and Saatchi, where he was responsible for some of Britain's best known campaigns including British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. His famous slogans include 'The Car in front is a Toyota' and 'The Independent - It is - Are You?'. In 1993 he set up the London-based production company Arden Sutherland-Dodd where he is now a commercials director for clients such as BT, BMW, Ford, Nestle and Levis.

You can own this 6 stars worth-to-read-book published by Phaidon by buying at QB, Aksara, Basheer, MPH and also Kinokuniya around you, and it's cheapo.